B2B E-commerce Trends to Watch in 2023
Introducation The B2B e-commerce industry has been significantly affected by technological advancements and shifts in the demographics of purchasers in recent years. Web data suggests that more than 70% of B2B purchasing decisions are made by millennials, who are known to be more technologically savvy and reliant than previous generations, such as baby boomers. Generation X. The traditional methods of reaching out to B2B audiences, such as cold calling, sales representatives, product trials, print ads, conferences, and trade exhibitions are no longer as effective. Digital marketing channels such as e-books and social media have become crucial in capturing the attention of the younger B2B audience. Additionally, brand transparency has become increasingly important to build trust and credibility with B2B buyers. Top E-Commerce Trends that Shape in 2023 B2B e-commerce has changed significantly over the years, with an increasing number of firms turning to online platforms to streamline t